design experience

Freelance Graphic Designer & PhotographerAug 2011 - Present

Specialising in branding, packaging, tradeshow design, photography, and all other marketing materials. Serving a multitude of U.S. and London-based clients to address their individual brand visions and promote their business growth.

Project Experience & Top Contract Clients

Logos & Branding

Created unique logos to revitalize brand identities, promote innovation, and increase brand recognition. Integrated new logo with all accompanying marketing collateral. Utilized vector programs.

Red Owl Boutique | Urban Agriculture “Home Seed Home” | Kimberly Wahlberg Co. | A.A. Welding & Fabrication
| Hazel & Harmony

Product Catalogues

Developed product catalogues, often within very limited timelines. Employed InDesign template layouts. Incorporated original product photography. Focused attention on brand consistency and clear messaging.

  • Able Hotel Media | Spring 2017, 16 pages.
  • Kelim Jewelry | Fall 2016, 27 pages + Supplement | Fall 2015, 147 pages.
  • Hazel & Harmony | Winter 2016, 12-pages. | Spring 2016, 12-pages.
  • Urban Agriculture | Spring 2017, 16-pages. | Spring 2016, 12-pages.

Packaging Design

Designed product packaging using complex typographic layouts for a wide variety of shapes, styles, and materials.
Formats included labels, tags, laser-etched wood, & printed fabrics.

  • Urban Agriculture | Grow kit packaging and cocktail kit labels. Garden game rucksacks, boxes, and tags. Infused cocktail ice labels and boxes. Olive oil labels and boxes. Infused tea labels.
  • Hazel & Harmony | Collection cards for #BeCentered, #BeEssential, #BeCharmed, #WeAreBrave, Collection cards for Luna & Glimmer. Choker necklace cards. H&H jewelry pouch.

Product Renderings & Presentations

Created realistic product renderings utilising 3D programs and Photoshop techniques. Produced detailed specs for mass production. Developed presentation boards and articulated product highlights.

  • Hazel & Harmony | #WeAreBrave charm design rendering.
  • Able Hotel Media | Screen rendering. Client presentation & video.
  • Urban Agriculture | Cocktail ice and garden rendering. Trader Joe’s grow kit presentation. Bloomingdale’s cocktail kit presentation.

Website Design & Email Marketing

Developed customer email blasts, banners, and social media posts. Improved and maintained e-commerce websites. Liaised with web developers to design pages. Uploaded new product content and customized images. Simplified navigation and content to streamline user experience.

  • Urban Agriculture | Oprah’s Favorite Things Campaign | Website development.
  • Vasant Designs | NYNOW Tradeshow Campaign | JCK Tradeshow Campaign.
  • Kelim Jewelry | InStore Chicago Campaign | JCK Jewelers’ Choice Awards Campaign.
  • Kimberly Walhberg Co. | New Partnerships | Seasonal Promotions | Website development.
  • Able Hotel Media | Website development.

Tradeshow Artwork

Designed tradeshow banners and signage. Developed full-scale artwork utilising original lifestyle photography.
Dispatched print-ready files to printing facilities.

  • Urban Agriculture | Atlanta Intl. Home & Gift (Second largest gift show in U.S.)
  • Hazel & Harmony | NYNOW, 3 seasons (Largest tradeshow in U.S. Northeast)

Advertising & Promotional Materials

Developed printed & digital art for promotional purposes including magazine ads, POP signage, postcards, sell sheets, brochures, business cards, etc.

  • Kimberly Wahlberg Co. | Vendor sell sheets | Vendor postcards | Business cards.
  • Hazel & Harmony | Stone meaning POP signage | #BeCharmed POP signage. | Color Palettes Signage
  • Urban Agriculture | POP signage Holiday Collection & Cocktail Kits
  • Kelim Jewelry | Retail Jeweler Magazine Advertisements. Created quarterly. 23,000 distribution | INSTORE Magazine - SMART Jewelry Show. 22,000 distribution | Trifold brochure

Product & Lifestyle Photography

Photographed both isolated product images and lifestyle images. Created original compositions, layered studio lighting, and mass image editing.

Hazel & Harmony | Kelim Jewelry | Cloth/Curios | Able Hotel Media

Chavez for Charity

Full-time Senior Graphic Designer & PhotographerMay 2013 - Aug 2016

Chavez for Charity is a give-back jewellery company based in New Jersey with over 3000 retailers nationwide and online direct sales.

  • Managed multiple, concurrent projects in different stages. Prioritised items daily to consistently meet deadlines. Trained, supervised and provided art direction to junior designer.
  • Designed and implemented new company logo and graphics motif to establish a recognisable brand for all marketing collateral.
  • Constructed comprehensive catalogues and packaging to launch new products and promote best-sellers twice annually. Gathered post-season feedback from national representatives to identify opportunities to increase sales.
  • Photographed product and lifestyle images for online and printed use. Composed quality imagery through jewellery positioning, lighting, and live model direction.
  • Created weekly email marketing campaigns through Mailchimp and social media.
  • Prepared print-ready ads for leading gift industry magazines such as Better Homes & Gardens, PRESENT Magazine, The Gift Book, and Gift Shop Magazine.
  • Rendered jewellery components using 3D programs and delivered specifications for custom fabrication. Includes the unique logo bead that adorns every product by Chavez for Charity.
  • Collaborated with copy-writers and product developers to establish messaging for each collection. Contributed mood boards, mechanical comps, and photography to creative process.
  • Competitively priced various printing companies to drive marketing costs down by 70% for key printed materials. Submitted & supervised all print orders, accepted delivery, and ensured quality control.
  • Designed full-scale, tradeshow exhibit artwork for 6 consecutive seasons at NYNow, Fine Line Las Vegas, Portico Collection Dallas, Seattle Gift Show, and Atlanta’s America’s Mart.
  • Contributed to company-wide efforts in raising over $1,000,000 for charities worldwide.

education

Bachelors of Industrial & Interaction Design

Syracuse University, Syracuse, NY | Aug 2010 - May 2015

Syracuse University London, U.K. | Spring Semester, 2014

Summa Cum Laude GPA 3.92 (95%)

internships

MariechavezMontclair, NJ

Display & Graphics DesignerMay - July 2013

Jewellery production, assisted photoshoots, captured product photography, designed packaging & marketing collateral, and packaged outgoing orders.

Keenan-Nagle AdvertisingAllentown, PA

Design Assistant InternJune 2011 - Dec 2012

Internship to assist agency with design work and client-based needs. Designed advertisements and flyers, artistically directed photography, concept research and file organization. Performed mass entries for Marketing Pilot program and conversed with clients on a routine basis.

skills

Design

Illustrator, Photoshop, InDesign

Rhino, Keyshot, Solidworks

AfterEffects, Lightroom

Technical

Product & Lifestyle Photography

Prototyping, Sketching, Rendering

3D Model Making

Marketing & Admin

Shopify, Constant Contact

MailChimp, Keynote, Microsoft Office

awards & shows